Hostess brand that was low with bankruptcy is slowly emerging back and plans to resume the sales of its snacks and bread brands. The brand also revealed that its iconic snack, Twinkies, will be hitting the market from July 15th.
Two major private equity firms Apollo Global Management and C. Dean Metropoulos have entered a partnership to buy few snack cakes of Hostess that are worth over $410 million. The scaled down brands of hostess include Twinkies, CupCakes, Ding Dongs, Ho Hos and few others.
When the popular snack Twinkies were not produced, the store shelves were empty and the spongy yellow cake boxes that were available were sold through bidding by many auction sites like ebay.
During March, the principal of Daren Metropoulos assured the snack lovers that Twinkies would be back in all U.S. stores by this summer. This comeback of the brand that will hit nationwide markets on July 15 is termed as ?the sweetest come back? in the history of Twinkies so far.
The website of the hostess also has a digital clock to tell the snack lovers of us the countdown of its day of return.
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